LEBON STEPHANIE AMELIE JUDITH 0365328

  Final Project Overview: In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design. Tasks:  Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience. Design and production: Students must design and create a digital mock-up of the five merchandise items. Promotional Strategy: Develop a comprehensive promotional strategy to increase brand awareness and drive sales. Consider various channels and tactics to reach the target ...

Designing Custom Boxes for Non-Boxed Items: The objective of this assignment is to develop your skills in creating custom packaging solutions for items that do not come in traditional box packaging. By the end of this assignment, you should be able to demonstrate your ability to design functional, creative, and visually appealing boxes that enhance the packaging and presentation of non-boxed items. Task Description: Item Selection: Choose two non-boxed items from your daily surroundings. The size of the item is between 15cm to 20cm. These items should not come in traditional box packaging but should be relatively small in size (e.g., a mug, a book, a pair of sunglasses, a candle, etc.). Justification: Provide a brief justification for your selection of these items, explaining why custom box packaging would enhance their presentation and functionality. Box Design Box Structure: Create detailed diagrams or sketches of the box structure for each item, inc...

Duration: 4 weeks (1 product a week) Overview:   Choose FOUR (4)  products in the market that you believe have poor packaging design. Ensure the product is readily available for purchase. Product Analysis:  Conduct a thorough analysis of the existing packaging design. Identify the specific shortcomings and challenges in the current packaging. Consider factors such as functionality, aesthetics, sustainability, target audience, and branding. Market Research : Investigate the target market for each product and assess how the current packaging aligns with the expectations and preferences of the target audience. Competitor Analysis : Research and analyze the packaging designs of competing products in the same category. Identify trends and best practices in packaging design within this product category. Product 1: Kuih Chang (Traditional Sticky Rice Dumpling) from E-Commerce Sellers Packaging Issues: Many e-commerce sellers use environmentally friendly materials such as paper w...