Creative Brand Stratergy
(WEEK 1-14) LEBON STEPHANIE AMELIE JUDITH 0362853 Creative Brand Strategy/ Bachelor of Design (Honors) in Creative Media/ Taylors University Lecture Summary: Week 1: The first week introduced the semester brief, which focused on creating an original Mental Health Awareness campaign for Taylor's Counselling Club. The project was divided into three main phases: conducting research and situation analysis, developing the campaign’s brand identity, and applying the final concept through different campaign materials. The main focus was understanding that an effective awareness campaign should not only provide information but also create meaningful change. The campaign should encourage conversations, reduce stigma, and provide support within the Taylor's community. Research into existing campaigns will help identify successful approaches, understand the target audience, and develop a strong creative direction. Week 2: The second week focused on the importance of strategy before mo...