Final Project
Overview:
In this project, students will be required to create FIVE (5) merchandise items, including a POP Display based on Project 2. The project aims to develop students' skills in creating and designing merchandise that reflects the brand and the packaging design.
Tasks: Research and analysis: You are required to conduct research and analyze the brand and packaging design. This will help you understand the brand's values, target audience, and the packaging design's visual elements and aesthetics. You must develop five merchandise concepts that reflect the brand and packaging design. These concepts should be original and aligned with the brand's message and target audience.
Design and production:
Students must design and create a digital mock-up of the five merchandise items.
Promotional Strategy:
Develop a comprehensive promotional strategy to increase brand awareness and drive sales. Consider various channels and tactics to reach the target audience effectively. Tailor the promotional strategy to the specific goals of the project and target audience.
Assessment Criteria:
Creativity and originality: The merchandise items should be unique, creative, and original, reflecting the brand's message and values.
Visual design: The merchandise items should be aesthetically pleasing and visually aligned with the packaging design.
Brand messaging: The merchandise items should effectively communicate the brand's message and values.
Creating the Promotional Strategy
The slides below show all explanations all merchandise and promotional strategies:
Comments
Post a Comment