BCI Final Compilation

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23.09.2025--30.12.2025 (WEEK 1-14)

LEBON STEPHANIE AMELIE JUDITH  0362853

Brand Corporate Identity / Bachelor of Design (Honors) in Creative Media/ Taylors University

Final Compilation and Reflection:

TABLE OF CONTENTS:

  • Instructions.
  • Task 1 Breaking a Brand.
  • Task 2A Logo Research: Collect & Analyze 28 Logos
  • Task 2B Logo Development: Idea Sketches & Conceptualization
  • Task 3 Positioning & Identity
  • Feedback
  • Reflection.

Instructions:


Task 1: Breaking a Brand

Task 2: Logo Research: Collect & Analyze 28 Logos and Logo Development: Idea Sketches & Conceptualization

Task 3: Positioning & Identity













Feedback:

Task 1:


Feedback

Week 1
General Feedback: I was absent
Week 2
General Feedback: Complete task 1
Specific Feedback: I was absent but messaged miss regarding task 1 and was told to do it on my            own
Week 3
Specific Feedback: Using the feedback from other students I was able to finalize my presentation for week 4
Week 4
General feedback: Ms told us to start Task 2
Specific feedback: Presented task 1 and Ms gave me feedback on my presentation regarding going more into depth on what the brand i chose does
Week 5
General feedback: Complete logo collection and start working on your logo.
Specific feedback Showed Ms some of the logos I started collecting and she told me to continue
Week 6
General feedback: Continue with task 2
Specific Feedback: Showed Ms my sketches and she told me to chose one and start digitalising
Week 7
General Feedback: Finish task 2 
Specific feedback: Showed Ms my Logo in black & white and also colour, she approved them and         told me to finish task 2
Week 8 
TASK 3(A)
Finished Task 2 moved on to task 3
Week 9 
Worked on finishing logo and patterns (approved)
Week 10
Started Application and collateral
Week 11 
Finished slides, miss told me to change pattern and finish measurements
Week 12 
present slides slides and book 
Week 13 
Completed e portfolio 
Week 14
Done Module

Reflection:

Experience:
Overall, this module provided a structured and progressive experience in developing a brand corporate identity. From completing initial tasks independently to presenting and finalising a full brand system, each stage helped strengthen my confidence and skills in logo design, branding, and visual consistency.

Observations:
The module followed a clear step-by-step process, beginning with research and presentations before moving into logo development, refinement, and final applications. Regular feedback from both peers and the lecturer guided each stage, ensuring that design decisions were improved and aligned with the brand’s purpose.

Findings:
Through this process, I learned the importance of research, iteration, and applying feedback in building a strong corporate identity. I also understood that successful branding requires clear reasoning, consistency across applications, and attention to detail, from logo development to final brand collateral.

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