Typography Task 2/ Type Formatting.

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27/5/2024 - 10/6/2024 (WEEK 6- WEEK 8)

LEBON STEPHANIE AMELIE JUDITH  0362853

Typography/ Bachelor of Design ( Honors) in Creative Media/ Taylors University

Task 2

TABLE OF CONTENTS:

  • Instructions.
  • Task 2
  • Feedback.
  • Reflection.
  • Further reading.

INSTRUCTIONS



TASK 2

Typographic Exploration & Communications.

Research:
For research I used some symbol image I  found online to add into my headline and shapes of the text boxes.
Fig 1.1 Vision symbol.

 
Fig 1.2 Unity symbol.

 Fig 1.3 Globe symbol.

  
 In week 6 I started 3 layout sketches.
Fig 1.4  Layout Sketches.

  • For the first layout emphasis was on the word 'unite' using the symbol (fig 1.2) as the background for 'u' and 'n'.
  • For the second layout emphasis was on the word 'visualize' using the symbol (fig 1.1) around 'visualize'.
  • For the third layout emphasis was on the words 'a better world' using the symbol (fig 1.3)  around the words 'a better world'.
Digitalization:

 In week 7 I digitalized the 3 layout sketches.
Fig 2.1  Digitalization 1

Fig 2.2  Digitalization 2


Fig 2.3  Digitalization 3

In week 8 I put the digitalized headings into InDesign made the final layouts.


Fig 2.4 3 Final layouts in block.

3 Final Layouts:

Final Editorial Spread:
 
I chose the second spread for my final (Fig 2.2) because I liked the heading graphic, the use of globe(Fig 1.3), how quite symmetrical it was, how it balanced well with the text and it was overall very easy on the eyes.


Fig 3.1 Final Editorial Spread

Fig 3.2 Final Editorial Spread (Grid)

Formatting

Margins: 10 mm
Gutter: 5 mm

Head
Font: Futura Std

Body
Font: Futura Std
Type Size: 10 pt
Leading: 12 pt
Paragraph spacing: 12pt
Characters per-line: 49 (Average)
Alignment: left justified 

Final Editorial Spread PDF:



FEEDBACK

Week 6: Improve first sketch, start e portfolio and start digitalization.
Week 7: .In week 7 we had an online replacement glass and I was told to make some adjustments to my designs, start in In design and Update e portfolio.

REFLECTION

Experience

Overall this task was pretty short and simple all my challenges were solved with a simple search online or asking my tutor and peers. I liked task 2 over task 1 a bit more because it was a lighter task that i could balance with my other modules easier and I had a week off (ILW) to work on the final parts.

Observation

I observed my seniors work to  a get better idea on what my lecturer and tutors expect in both the e portfolio and my work itself. 

Findings

I found out from my further reading I used single column grids for the text and  improvisational structures for my headings. I also believe I found out more is less and I made 3 very simplistic designs using my research.

FURTHER READING

Typographic Design: Forms and Communication

I have selected the book 'Typographic Design: Forms and Communication' by Rob Carter, Philip B. Meggs, Ben Day, Sandra Maxa and Mark Sanders to read for my further reading.

Fig 4.1 Book cover of chosen book for further reading.

For this task the chapter that related the most to it was 'Chapter 4: The Typography Grid'.

The Typographic Grid is the skeleton framework used by designers to organize data on a page/spread.
In this chapter the main points covered where:
  • Background.
  • Structure and space.
  • Proportion.
  • The square.
  • Single column grids.
  • Multicolumn grids.
  • Modular grids.
  • Improvisational structures.
Important Screenshots from 'Chapter 4: The Typography Grid':

Fig 4.2 Structure and space.

Fig 4.3 Single column grids.
 


Fig 4.4 Multicolumn grids.




Fig 4.5 Improvisational structures.

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