22/4/2024 - 21/7/2024 (WEEK 1- WEEK 14)
LEBON STEPHANIE AMELIE JUDITH 0362853
Typography/ Bachelor of Design ( Honors) in Creative Media/ Taylors University
Final Compilation.
INSTRUCTIONS.
TABLE OF CONTENTS:
- Task 1: Exercise 1 and 2.
- Task 2: Type Formatting.
- Task 3: Type Design and Communication.
- Overall Reflection
TASK 1
Exercise 1: Type Expression.
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Fig 1.1 Final Type expressions.
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Final animated expression:
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| Fig 1.2 'Swing' animation. |
Exercise 2: Text Formatting.
Final layout : |
| Fig 3.2 JPEG with gridlines |
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| Fig 3.3 JPEG without gridlines |
Final layout for Exercise 2 (PDF):
Details for Exercise 2:
HEAD LINE
Font/s: Bembo Std
Type Size/s: 72 pt
Leading: 36 pt
Paragraph spacing: 0
BODY
Font/s: Bembo Std
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 57
Alignment: left justified Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm
TASK 2
Final Editorial Spread:
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| Fig 3.1 Final Editorial Spread |
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Fig 3.2 Final Editorial Spread (Grid)
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Formatting
Margins: 10 mm
Gutter: 5 mm
Head
Font: Futura Std
Body
Font: Futura Std
Type Size: 10 pt
Leading: 12 pt
Paragraph spacing: 12pt
Characters per-line: 49 (Average)
Alignment: left justified
Final Editorial Spread PDF:
TASK 3
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| Fig 3.1 Screengrab. |
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Fig 3.4 Final Type Construction.
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Final Poster.
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Fig 4.1 Final Poster.
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OVERALL REFLECTION.
Experience
Overall this module started off a bit hectic and stressful but I managed to pull through finishing on time, understanding the assignment and learning new technical thing in Adobe Illustrator and some basic rules and ideas on single word typography in exercise 1 and text formatting in exercise 2. In task 2 we continued text formatting this time more advanced and I enjoyed this task the most out of the 3. In task 3 we made our own font using the characters :(o l e d s n c h t i g , . ! #). This task was quite time consuming and required paying attention to details.
Observation
In Task 1: Exercise 1 I learned a lot not just from the lectures and further reading but mostly from tutorials, trial and error, previous work of students by viewing their e portfolio and feedback given by the teacher .
In Task 1: Exercise 2 I learned more about the longer text formatting this time around I depended a lot on the video tutorials on formatting provided and some I found online myself.
In Task 2: I observed my seniors work to a get better idea on what my lecturer and tutors expect in both the e portfolio and my work itself.
In Task 3: I observed many fonts online trying to think of my own idea and doodled around till I found the concepts I wanted to sketch. I also observed Mr. Max' feedback he gave both me and my peers during tutorials.
Findings
In Task 1: I found out Many new things such as even the smallest details in a letter form make a big difference in the whole type form, how contrast improves legibility, how using kerning and letterspacing makes a big difference in both short and long text and the anatomy of a typeface.
In Task 2: I found out from my further reading I used single column grids for the text and improvisational structures for my headings. I also believe I found out more is less and I made 3 very simplistic designs using my research.
In Task 3: I found out the many tedious consistencies your typeface needs including heights, angles, lengths and thickness'. How all these details make sure all letters have the same design language.
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