Advanced Typography Task 3

13.11.2024--11.12.2024 (WEEK 08-12)

LEBON STEPHANIE AMELIE JUDITH  0362853

Advanced Typography / Bachelor of Design ( Honors) in Creative Media/ Taylors University

Task 3 Type Exploration and Application:

TABLE OF CONTENTS:

  • Instructions.
  • Task 3.
  • Task 3 Outcome.
  • Feedback.
  • Reflection.

INSTRUCTIONS


TASK 3

Proposal:

Week 9  I created a proposal for task 3.



I decided on type exploration 2, creating a type face based of my wordmark form Task 2.

Fig 1.1 The reference for my type face.
Using my word mark I will create a full type face consisting of uppercase, lowercase, numbers and symbols.
This typeface will be used to create an eco-friendly packaging company that uses recycled materials.

Digitalization:

Week 9 I began sketching uppercase, lowercase, numbers and symbols.
Week 10 I completed all the sketches and began digitalizing in Adobe Illustrator.
Fig 1.2  Sketches

Week 11 I completed the digitalizing in Adobe Illustrator and exported my typeface into Font Labs 7 to begging kerning and export as a font

Fig 1.3 Digitalized letterforms  in Adobe Illustrator.

Fig 1.4 Kerning measurements.

Fig 1.5 Kerning all the letterforms.

Fig 1.6 Finalized finished letterforms.

Final Font Design:
Repackd Font Link: 

Font Presentation:

Week 12 I began the Font Presentation.
I went for an color scheme with an 'Eco-Friendly Vibe' and  added a pop of orange used elements from task 2 (the reference) and added a paper texture to the background to add depth and give that paper feel.

Fig 2.1 Font Presentation



Fig 2.2 Font Presentation 1

Fig 2.3 Font Presentation 2


Fig 2.4 Font Presentation 3


Fig 2.5 Font Presentation 4


Fig 2.6 Font Presentation 5

Final Font Presentation PDF:



Font Application:

Week 12 I began the Font Application.
Using the theme of eco-friendly I created 5 mock-ups based of packaging and packing goods.

Fig 3.1 Font Application.

Fig 3.2 Updated Font Application.

Fig 3.3 Font Application 1.

Fig 3.4 Font Application 2.

Fig 3.5 Font Application 3.

Fig 3.6 Font Application 4.

Fig 3.7 Font Application 5.

Final Font Application PDF:

TASK 3 OUTCOME

Final Font Design:

Fig 4.1 Finalized finished letterforms.


Font Presentation:

Fig 4.2 Font Presentation 1

Fig 4.3 Font Presentation 2


Fig 4.4 Font Presentation 3


Fig 4.5 Font Presentation 4


Fig 4.6 Font Presentation 5
Font Application:
Fig 5.1 Font Application 1.

Fig 5.2 Font Application 2.

Fig 5.3 Font Application 3.

Fig 5.4 Font Application 4.

Fig 5.5 Font Application 5.

Final Font Presentation and Application PDF:

FEEDBACK

Week 12 General: Public Holiday
Specific:
Week 11 General: Finnish Task 3
Specific: Remove background from the symbols
Week 10 General: Continue with Task 3
Specific: Keep exploring make sure font has a purpose
Week 9 General: Continue with Task 3
Specific: Go ahead with proposal
Week 8 General: ILW
Specific:

REFLECTION

Experience:
Overall this Task I learned how to create a font and present it as I was required to create a font based off the concepts in my propsal and the produce a font from sketching, digitalizing those sketches, making sure the measurmemts and proportions were correct, kerning in FontLabs and creating presentations and applications for that font.
Observations:
I observed the relationships between letters in the typeface, how to make a font represent something. The composition and balance of a typeface in a presentation and application context.

Findings:
I found out about the importance of creativity when making a font as many ideas already exist and when you think of an idea it is always a good idea  to check if it already exists online.

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