Advanced Typography Final Compilation and Reflection.

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25.09.2024--1.01.2025 (WEEK 1-14)

LEBON STEPHANIE AMELIE JUDITH  0362853

Advanced Typography / Bachelor of Design ( Honors) in Creative Media/ Taylors University

Final Compilation and Reflection:

Blog Links:

Task 1/Exercises: https://stephaniesdesignblog.blogspot.com/2024/09/lebon-stephanie-amelie-judith-0362853.html

Task 2/Key Artwork and Collateral: https://stephaniesdesignblog.blogspot.com/2024/10/blog-post_22.html

Task 3/ Type Expression and Application: https://stephaniesdesignblog.blogspot.com/2024/12/blog-post.html

TABLE OF CONTENTS:

  • Instructions.
  • Task 1 Exercise 1/ Typographic Systems.
  • Task 1 Exercise 2/ Type and Play.
  • Task 2A Key Artwork
  • Task 2B Collateral.
  • Task 3 Type Expression and Application
  • Reflection.

INSTRUCTIONS


TASK 1 EXERCISES

25.09.2024--16.10.2024 (WEEK 01-04)

Exercise 1:
Fig 1.1 Final  Axial System

Fig 1.2 Final Radial System.

Fig 1.3 Final Dilatational System.

Fig 1.4 Final Random System.

Fig 1.5 Final Grid System.

Fig 1.6 Final Modular System.

Fig 1.7 Final Transitional System.


Fig 1.8  Final Bilateral System.



PDF with Gridlines.


PDF without Gridlines.

Exercise 2:

Fig 2.1 Final Extraction.

Fig 2.2 Final Movie Poster.

Final of Exercise 2 Type and Play (PDF):



TASK 2 KEY ARTWORK AND COLLATERAL

 22.10.2024--05.11.2024 (WEEK 05-07)

Fig 3.1 Black on white background.

Fig 3.2 White on black background.

Fig 3.3 Wordmark in lightest shade of color palette on darkest shade of color palette

 Fig 3.4 Wordmark in actual colors on lightest shade of color palette

Fig 3.5 Color palette.




Fig 3.6 Animated Wordmark.


Fig 4.1 Collateral 1.


Fig 4.2 Collateral 2.


Fig 4.3 Collateral 3.


Fig 4.4 Instagram spread.


Fig 4.5 Instagram page.



TASK 3 TYPE EXPRESSION AND APPLICATION

Final Font Design:

Fig 5.1 Finalized finished letterforms.


Font Presentation:

Fig 5.2 Font Presentation 1

Fig 5.3 Font Presentation 2


Fig 5.4 Font Presentation 3


Fig 5.5 Font Presentation 4


Fig 5.6 Font Presentation 5
Font Application:
Fig 6.1 Font Application 1.

Fig 6.2 Font Application 2.

Fig 6.3 Font Application 3.

Fig 5.4 Font Application 4.

Fig 6.5 Font Application 5.

Final Font Presentation and Application PDF:


REFLECTION

Experience: Overall I had a decent experience with this module it was very useful as typography is a pillar of any form of design in my opinion and I learned many important skills, lessons and techniques.

Observations: This module was very much a step by step based module as we started at the very basics such as composition, extraction and experimentation all the way to creating wordmarks, typefaces and a brand around those.

Findings: I found out many things doing this module such as always reviewing your work, asking for a second opinion, using online resources, backing up work constantly and most importantly always have reasoning to your designs and decisions.

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